Media & Press
For journalists,
editors, and partners.
Everything you need to write about Agewise — our story, our numbers, and the people you can speak to. We respond to press inquiries within two business days.
“A calmer, more honest way to explore senior living.”
In one sentence
01 — Fast Facts
At a glance
Everything journalists typically ask in the first two emails — in one table.
- What we are
- A Canadian platform for finding senior living — unbiased, confirmed-facts-first
- Headquarters
- Toronto, Canada
- Founded
- 2026
- Communities listed
- 1,000+ retirement communities across Ontario, British Columbia, Alberta & Saskatchewan
- Provinces
- Ontario, British Columbia, Alberta, Saskatchewan (Quebec coming)
- Regulatory data
- Public records where available — e.g. Ontario's RHRA register (Retirement Homes Act, 2010)
- AI advisor
- Avery — free, no account required
- Legal entity
- Digital Seniority
- Press contact
- hello@agewise.ai
02 — Boilerplate
About Agewise, ready to paste
Four lengths, one voice. Grab whichever fits your column inches.
Tagline — 6 words
The unbiased way to find senior living.
Mission — 1 sentence
Give every Canadian family a clear, unbiased way to find senior living — guided by confirmed facts and free help, never sales pressure.
One-liner — for captions
Agewise is a Canadian platform that helps families find retirement living — with confirmed care levels, public regulatory information, and a free, unbiased AI advisor named Avery — instead of paid promotions and sales pressure.
Short — ~60 words
Agewise helps Canadian families find senior living without the sales pressure. Instead of paid “top 10” lists, every community is included — with confirmed care levels and public regulatory information. Families explore freely, no account required, and can talk to Avery, a free AI advisor, for guidance shaped around their situation. No community can pay to rank higher.
Long — full paragraph
Agewise is a Canadian platform for families facing one of life's harder decisions: finding the right senior living for a parent, or for themselves. Where most of the options are paid-referral aggregators or biased "top 10" lists, Agewise is built on neutrality — every community is included, with confirmed care levels and public regulatory information (such as Ontario's RHRA register), and no home can pay to rank higher. Families browse freely, with no account and no phone number required, and can talk to Avery, a free AI advisor that offers guidance shaped around their situation, care needs, and budget — never sales pressure. Agewise isn't just a directory; it's a calmer, more honest way to explore senior living. Built in Canada, for Canadian families.
Please don’t call us…
A few descriptions that quietly mischaracterize us — and one sentence each on why.
- Not a paid-referral aggregator: no community pays us to send families their way, and no home can buy a higher rank.
- Not a "top 10" list: we include every community and rank only on what you can verify (regulatory status, confirmed care, information completeness), never opinion or payment.
- Not a lead-generation service: we don't sell your information; nothing is shared without your consent.
- Not just a chatbot: Avery is a free advisor grounded in confirmed facts and public data, not a generic AI.
- Not a US product with a maple leaf on it: built in Canada, for Canadian senior living and Canadian regulations.
03 — Spokespeople
Who you can speak to
For interviews and on-the-record commentary, Anneline and James are the humans to talk to. Avery is not available for press calls but is profiled below for context — they’re who families actually meet on Agewise.
Co-Founder & CEO
Anneline Breetzke
Anneline co-founded Agewise after living the search for senior living with her mother-in-law. The family's advocate — and the reason every product decision at Agewise starts with "would this help a family, or just sell to one?"
Available on
The family experience of finding senior living; ethics and neutrality in senior-living discovery; what families actually need that current platforms don't give them.
Booking: hello@agewise.ai
Head of Product & AI
James Shi
James leads product and AI at Agewise. The operator's peer — he understands both the technology and the business model well enough to explain why the referral-aggregator model fails families, and what the alternative actually requires to build.
Available on
AI in senior living; the Canadian retirement-home landscape; why the referral-aggregator model fails families; how Avery is built and what it will and won't do.
Booking: hello@agewise.ai
The AI advisor families meet
Avery — Agewise advisor
Avery is the free AI advisor families use on agewise.ai to explore their options — no account, no sales pressure. Avery is not available for press interviews but is the primary product experience: grounded in confirmed community data and public regulatory records, not generic AI. Voice: empathetic, non-leading, plain-language, calm.
04 — Coverage
Selected press
A running list of coverage, interviews, and mentions. If you’re publishing a piece that should live here, let us know.
Coverage links will appear here as they publish.
For advance copy, story tips, or exclusives, email hello@agewise.ai.
05 — Press Kit
Assets & downloads
Logo variants and brand assets live in the full brand guide. For additional assets — founder photos, community screenshots, product screenshots — email the press contact above.
Brand guide
Logos, colour, typography
The full Agewise brand system — logo variants, colour palette, type, Avery, voice, and usage rules.
Additional assets
Founder photos & more
High-resolution founder portraits, product screenshots, and community photography available on request.
Get in touch
Working on a story?
We respond to press inquiries within two business days. For tighter deadlines, put “URGENT” in the subject and we’ll reply same-day during Eastern business hours.